Marketing plan for long.docx - Marketing plan for long-term milk Almarai Name ID Index Introduction.3 Marketing Strategy.3 Innovation and Renewal.4

Marketing plan for long.docx - Marketing plan for long-term...

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Marketing plan for long-term milk Almarai Name : ID:
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Index Introduction .................................................................................................................... 3 Marketing Strategy ......................................................................................................... 3 Innovation and Renewal ................................................................................................. 4 Innovation ....................................................................................................................... 4 Strategy ........................................................................................................................... 5 Production effect ............................................................................................................ 5 The largest production capacity ..................................................................................... 5 Distribution and execution capabilities .......................................................................... 6 Commitment to Consumers ............................................................................................ 6 Intelligent execution ....................................................................................................... 6 income list ...................................................................................................................... 7 Dairy long-term .............................................................................................................. 8 Operating costs ............................................................................................................... 8 Conclusion ...................................................................................................................... 8
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Introduction Take care of farms Almarai herd according to exceptional standards to ensure the achievement of the highest rates across the stages of production in terms of quantity and quality standards. And committed managers farms and pastures where workers applying the highest quality standards breeding herd. We are keen to raise the quality level and quality of our work continuously, starting from the feed quality and access to training and staff. Keen pastures in dairy farming to monitor the pregnancy rates of cows and calves are born constantly, and provides specialized team to generate cows. Since the moment of the birth of calves stages of their care to start the clock, as dairy veterinary support to take care of the cows services are available around the clock as well. Add to that the pens of cows on farms pastures equipped to adapt to the environmental conditions of the herd with the UK where is provided especially in summer cooling systems. On the other hand, it is within the exceptional care for the herd of milk cows are washed before milking to ensure cleanliness and safety of their production. Marketing Strategy The mission of the pastures in the provision of foods and beverages with nutritional value and high quality enrich the lives of consumers every day. The company is keen to name "pastures" remains the preferred choice for the consumer through its leadership in the Arab region and provided markets for products distinctive to meet market needs. And check pastures this leadership by taking advantage of the views of consumers and niche brands, and by the obligation to ensure quality in all its services and products.
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In addition to this strategic path pastures focus on aspects of development and sustainable growth. This applies to the categories of the company's products (dairy products, juices products, bakery products, poultry products, baby food) as well as on the company's efforts to enter new markets and categories of new products, in addition to geographic expansion outside of Saudi Arabia towards the other Gulf Cooperation Council states, Egypt and Jordan .
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  • Spring '12
  • JohnSmith

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