Ch. 9 Hubspot Review.pptx - CLASS 09 Sending the Right...

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Sending the Right Email to the Right Person Professor: Isaac Moche Inbound Certification Brought to you by HubSpot Academy CLASS 09
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1 WHY IS EMAIL MARKETING STILL IMPORTANT?
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MISCONCEPTIONS PEOPLE HAVE ABOUT EMAIL:
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PEOPLE BELIEVE THAT EMAIL MARKETING MEANS SPAM.
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PEOPLE BELIEVE THAT EMAIL MARKETING IS OLD-SCHOOL .
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1. 4.3 billion email accounts that send 196 billion emails every day. 2. 91% of consumers check their email daily. 3. Email is a channel that you own. 4. 77% of consumers prefer email for marketing communications. 5. Email lets you be highly personal. 6. Email has a marketing ROI of 4,300%. REASONS THAT EMAIL WORKS SOURCE: RADICATI and VERO
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76 % Of marketers say they use email more than they did three years ago. SOURCE: DIRECT MARKETING ASSOCIATION
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Inbound Methodology ATTRACT CONVERT CLOSE DELIGHT Blog Keywords Social Publishin g Forms Calls-to-Action Landing Pages CRM Email Workflows Surveys Smart Content Social Monitoring by HubS pj, t
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Inbound Methodology ATTRACT CONVERT CLOSE DELIGHT Blog Keywords Social Publishin g Forms Calls-to-Action Landing Pages CRM Email Workflows Surveys Smart Content Social Monitoring by HubS pj, t
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Inbound Methodology ATTRACT CONVERT CLOSE DELIGHT Blog Keywords Social Publishin g Forms Calls-to-Action Landing Pages CRM Email Workflows Surveys Smart Content Social Monitoring by HubS pj, t
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2 HOW DO YOU SEND THE RIGHT EMAIL TO THE RIGHT PERSON?
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HOW TO SEND THE RIGHT EMAIL Determine your audience Segment your contacts database Send the right email at the right time Nurture your lead into a customer
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HOW TO SEND THE RIGHT EMAIL Determine your audience Segment your contacts database Send the right email at the right time Nurture your lead into a customer
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Right C ontent Right A udience + Right T iming SUCCESS
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INBOUND MARKETING STRATEGY
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PRIMARILY, YOU SEGMENT BY YOUR BUYER PERSONAS.
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THE BUYER’S JOURNEY
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