KELLER SHOULD DO ABOUT BRODSKY
Keller joined Konigsbrau as a managing director of Ukrainian subsidiary. He joined this job
because of the nature of work attracted him. The responsibilities allocated to this job
appealedKeller to join, as he liked working with people that involved his direct interaction
with them.
After some time of managing the marketing and sales department, Keller decided to hire
Brodsky as he had a very good professional background which showed the success he
achieved through his experience and maturity of handling large number of people.
Keller predicted that Brodsky’smature working style would help the company to achieve its
marketing and sales task easily as marketing required great personal involvement with the
company and customers in order to understand their issues at ground level. To have a keen
knowledge about the
product
of the company and the issues that marketing activityfaced
required a Brodsky personal involvement.
The issue was raised when the Keller found a serious reservations in Brodsky’s working and
management style. Keller thought that Brodsky would work in a friendly manner to have a
deep knowledge about the issues to solve it effectively. As had been a marketing head, he
should not have restricted himself within his own designed circle, he neededto have informal
interactions with his peers, coworkers, and sometimes with customers as well.
There was a major difference in the working style of Keller and Brodsky that caused so many
issues between them. Keller was more inclined towards friendly working style with peers and
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- Summer '18
- Luu Dzuan
