Wolfgang Keller at Konigsbrau-TAK1.)What is your analysis of the situation facing Keller as he returns to Kiev? 2.)What is your assessment of Brodsky’s performance? Brodsky joined Konigbrau TAK as a commercial director. After reading the case, Brodskycomes up as an intelligent, analytical and mature person. He shows the ability to delegate authority to subordinates. In his performance, there was a reflection of his good business schooling, a very formal commercial director. He detests personal relations with employees and customers, strictly professional demeanor in which he conducts business.There are certain traits that would not make him my ideal leadership. For instance, he doesn’t lead by example, a man who appears to be orthodox to the core. Moreover, he does only what is necessary and not an inch more. He is not a man that would add extra value to hiswork out of passion, a man who doesn’t go beyond the call of duty. b. How effective has Keller been as a coach to Brodsky? Why? Could you have done better? Keller has been an excellent coach to Brodsky in correctly pointing out his flaws and correcting them. Coaching someone requires precise measuring of a person to identify the flaws and then mold them. Keller rightly points out that Brodsky is too slow in taking effective action, and this habit of his affects overall performance of Brodsky as manager. The position that Brodsky works at requires not only robotic, repetitive work but requires abrupt changes in schedule and Keller realizes that Brodsky can’t handle tight deadlines. This shows when there is a change in formula or the brand.Distant management style of Brodsky does annoy Keller and he points it out. Keller also spots that Brodsky is least proactive, a quality that is very much needed in these competing business environment. c. What are the underlying causes of his performance problems? What actions should Keller take upon returning to Kiev? There can be many actions that Keller can revert to upon returning to Kiev, however a certain pattern of actions can be taken that would serve the company in the long term. Keller is not supposed to fire Brodsky, as finding a replacement would be much harder and expensive than working on the current commercial director. Clearly there are many issues thatKeller is having with Brodsky but he has the potential to improve as he possesses the right skills for this, only a little polishing is required.Reorganizing around Brodsky would sound better but it is not profitable. Market movements and competition don’t revolve around people. They have a mind of their own, its the company people that need to depend on the movement and adjust their actions accordingly. Split marketing and sales is a better option as it will help adjust to the business environment as well as adjustments within the work area. This would require giving Brodsky another chance, and a chance to improve performance.
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- Summer '18
- Luu Dzuan