BUS_1801_Week6_Discussion.docx - BUS 1801 Discussion 6.2 Opening and Closing Case Opening Case Toyota’s Yen Advantage The issue that Toyota had was

BUS_1801_Week6_Discussion.docx - BUS 1801 Discussion 6.2...

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BUS 1801 Discussion 6.2 Opening and Closing Case Opening Case: Toyota’s Yen Advantage The issue that Toyota had was based on, resource-based views (covered on page 210 Ch. 7) which states that resource-based views suggest that firms can profit from favorable foreign exchange movements. Japan was going through currency issues with the drop in the value of the Yen, which factored into Toyotas profits. Toyota saw a window of opportunity to add more to their product and a more reasonable price, which would give Toyota sales an advantage over their Detroit rivals. Toyota was able to raise its profit forecast by 10% in February 2013. By successfully taking advantage of the week Yean, Toyota was able to surpass GM and become the #1 auto maker in the world. CNBC Article: Toyota bets on cost cuts to drive record-high R&D spending Published Wed, May 9 2018 Key Points Toyota Motor forecast a 4.2 percent slide in operating profit for the current financial year.
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  • Spring '14
  • DonaldA.Bittar

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