102 I3 Online Video Paper (1) (5).docx - Online Video Paper This written assignment will be a 1200 to 1500 word paper where you will select a medium to

102 I3 Online Video Paper (1) (5).docx - Online Video Paper...

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Online Video Paper This written assignment will be a 1200 to 1500 word paper where you will select a medium to large-sized company and analyze how they have used online video to market themselves to consumers. This can include direct or branding work, and may involve advertising and/or unpaid marketing approaches. Your analysis will focus primarily on how the company uses online video to compliment or differentiate from other marketing work efforts they have done; for this reason make sure to research their efforts in other channels so you have something to compare against the video marketing. Much of this paper is personal and speculative, and I will not be grading heavily on your opinions. Rather, I will consider your ability to take ideas from our online discussions, materials posted on Canvas, and at least two other external sources related to the field of marketing; then synthesize the material into evidence supporting
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Unformatted text preview: your original thoughts. Include a title page or heading that states your name, the assignment title, the date composed, and a word count. All sources must be cited in a professional manner to earn credit. You should have someone read through your work before submitting to get the best possible grade on this assignment. I will also make myself available to review a draft of your paper the class before it is due to offer quick suggestions and edits. Please refer to the rubric for further guidance on grading. Grading rubric: Understanding of marketing concepts 30 Quality of research and information provided 25 Demonstration of strategic thinking 20 Use of sourced materials 10 Writing style and tone 5 Grammar and Spelling 5 Formatting, Word Count, Correctly Cited, and Presentation 5...
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