LUFTHANSA AIRLINES SWOT ANALYSIS.docx - LUFTHANSA AIRLINES SWOT ANALYSIS 1 Lufthansa is one of the leading IT service providers for aviation industry


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LUFTHANSA AIRLINES SWOT ANALYSIS 1. Lufthansa is one of the leading IT service providers for aviation industry, maintenance, meal services etc. 2. Lufthansa has a strong status symbol amongst Corporate Businessmen. 3. Lufthansa has a strong workforce of over 100,000+ employees. 4. Lufthansa serves over 200 international destinations in nearly 80 countries. 5. Lufthansa has a strong financial performance and stability. STRENGTHS 1. Low cost airlines affect passenger volume of the airlines. 2. Increased international competition affects market share of Lufthansa. 3. Rising fuel prices, high labour costs and Government regulations affect margins. 4. Catering segment witnessing changing market dynamics. THREATS
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Unformatted text preview: 1. Past incidents and accidents often affect the brand image. 2. Market share growth of Lufthansa restricted due to pressure from competition. 3. Employee disputes and strikes over wages impacts operations. 4. Employee adaptation challenge to the Business evolution. WEAKNESSES 1. Growing point to point traffic in Europe. 2. Innovation and digitalization to drive growth and efficiency. 3. Improvement in experience and high-quality service to customers. 4. Being the largest member of Star Alliance, Lufthansa have scope to acquire some smaller players. 5. More penetration in emerging economies tapping the high-end customers. OPPORTUNITIES...
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