Lab 10.xlsx__32907_1_1573484911000.xlsx - Location Rooms Available Number of Rooms Rented Daily Vacancy Rate Piccadilly 100 70 30 Cambridge 120 75 45

Lab 10.xlsx__32907_1_1573484911000.xlsx - Location Rooms...

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Unformatted text preview: Location Rooms Available Number of Rooms Rented Daily Vacancy Rate Piccadilly 100 70 30 Cambridge 120 75 45 Westminster 95 80 15 Oxford 105 94 11 Victoria 110 95 15 Manchester 113 110 3 - Above is the Yearly Sales breakdown for the landon Hotel Group for 2017. This Hotel Group has 6 locations in th The number of rooms available are listed along with the average nightly rentals. For example, the Piccadilly Hote under capacity by 30 rooms nightly. The hotel management wants to explore three strategies for 2017 to boost sales and lower its room vaccany rate Screen shot your results in a new excel tab along with your recommendation of which scenario will achieve the b 1 Hotel Managers believe an intensive $100,000 advertising campaign would increase room nightly Piccadilly 11 Cambridge 15 Advertising Campaign Impact on Daily Room Rentals Westminster -2 2 Executive Management believe that raising room rates by 4% is the best strategy. Their plan show 3 The finance team believe that lowering room costs by 10% will encourage more clients to move u Piccadilly 20 Cambridge 25 Guest Traffic Impact with 10% Room Price Reduction Westminster -2 2 Increase rooms rates by 10% 3 Spend $60,000 to attract more customers and lower the vacancy rate of Cambridge & Piccadilly by Room Rate 2016 Average Daily Sales 2016 Yearly Sales $85.00 $5,950.00 $2,171,750.00 $110.00 $8,250.00 $3,011,250.00 $110.00 $8,800.00 $3,212,000.00 $160.00 $15,040.00 $5,489,600.00 $190.00 $18,050.00 $6,588,250.00 $210.00 $23,100.00 $8,431,500.00 TOTAL SALES $28,904,350.00 17. This Hotel Group has 6 locations in the United Kingdom and earns an annual revenue of $28,904,350 by renting out roo y rentals. For example, the Piccadilly Hotel has 100 rooms but on average only rents out 70 rooms daily. Therefore their hot oost sales and lower its room vaccany rates. Create the tree scenarios below using Scenario Manager. ation of which scenario will achieve the best overall result. g campaign would increase room nightly rentals and would be the best strategy Campaign Impact on Daily Room Rentals Oxford Victoria -3 1 Manchester 1 y 4% is the best strategy. Their plan show no change in client traffic. % will encourage more clients to move up from the lower priced room to the high priced rooms. ffic Impact with 10% Room Price Reduction Oxford Victoria 15 1 Manchester -1 $ 27,175.00 vacancy rate of Cambridge & Piccadilly by 20% 405375 of $28,904,350 by renting out rooms to traveling clients. 0 rooms daily. Therefore their hotel is o Manager. Location Rooms Available Piccadilly Cambridge Westminster Oxford Victoria Manchester 100 120 95 105 110 113 Number of Rooms Rented Daily 70 75 80 94 95 110 Vacancy Rate 30 45 15 11 15 3 - Above is the Yearly Sales breakdown for the landon Hotel Group for 2017. This Hotel Group has 6 locations in th The number of rooms available are listed along with the average nightly rentals. For example, the Piccadilly Hote under capacity by 30 rooms nightly. The hotel management wants to explore three strategies for 2017 to boost sales and lower its room vaccany rate 1 Hotel Managers believe an intensive $100,000 advertising campaign would increase room nightly Piccadilly 11 Cambridge 15 Advertising Campaign Impact on Daily Room Rentals Westminster -2 2 Executive Management believe that raising room rates by 4% is the best strategy. Their plan show 3 The finance team believe that lowering room costs by 10% will encourage more clients to move u Piccadilly 20 Cambridge 25 Guest Traffic Impact with 10% Room Price Reduction Westminster -2 7 2 Increase rooms rates by 10% 3 Spend $60,000 to attract more customers and lower the vacancy rate of Cambridge & Piccadilly by Room Rate $85.00 $110.00 $110.00 $160.00 $190.00 $210.00 2016 Average Daily Sales $5,950.00 $8,250.00 $8,800.00 $15,040.00 $18,050.00 $23,100.00 2016 Yearly Sales TOTAL SALES $28,904,350.00 $2,171,750.00 $3,011,250.00 $3,212,000.00 $5,489,600.00 $6,588,250.00 $8,431,500.00 17. This Hotel Group has 6 locations in the United Kingdom and earns an annual revenue of $28,904,350 by renting out roo y rentals. For example, the Piccadilly Hotel has 100 rooms but on average only rents out 70 rooms daily. Therefore their hot oost sales and lower its room vaccany rates. g campaign would increase room nightly rentals and would be the best strategy Campaign Impact on Daily Room Rentals Oxford Victoria -3 1 Manchester 1 y 4% is the best strategy. Their plan show no change in client traffic. % will encourage more clients to move up from the lower priced room to the high priced rooms. ffic Impact with 10% Room Price Reduction Oxford Victoria 15 1 Manchester -1 $ 27,175.00 vacancy rate of Cambridge & Piccadilly by 20% 405375 of $28,904,350 by renting out rooms to traveling clients. 0 rooms daily. Therefore their hotel is ...
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