Management 3830 Corpporate Strategy II.pdf - Tuesday Management 3830 Corporate Strategy II Vertical Integration • Original Content <— Netflix

Management 3830 Corpporate Strategy II.pdf - Tuesday...

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Tuesday, November 19, 2019 Management 3830 Corporate Strategy II - Vertical Integration Original Content <— Netflix - Organic GigaFactory <— Tesla - Organic Logic - Increasing willingness to pay, decreasing RC - Formal ownership, control, intellectual property - Coordination - Decrease external transaction costs - Reduces hold up problem - Reduces buying power of suppliers - Known as resource dependent theory Disadvantages - Increases internal transaction costs - Lose focus on core business - Diversification at Disney Studio Entertainment - Marvel, Lucas Films, Pixar Media Networks - ABC, ESPN, Disney Channel, ESPN Radio Parks and experiences - Parks, cruises, destinations 1
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Tuesday, November 19, 2019 Direct to consumer content - HULU, ESPN+, Disney+ Logic how they connect the dots between all of these things - Related, linked diversification strategy - By putting these related businesses together we can create unique consumer value that couldn’t be created if these were all independent entities - The Better-O ff
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  • Fall '13
  • Corporate Strategy

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