10.1 (1).pptx - CH 10 11 STUDENT NOTES SET 1 PUBLIC OPINION...

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PUBLIC OPINION Public Opinion - The distribution of people’s beliefs about politics and policy issues Professional polling institutions conduct scientific polling (e.g. Gallup, Pew Research Center). Major newspapers and networks also conduct scientific polls Government created to achieve goals not “do what people want” Policy at odds with public opinion
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What is Public Opinion? Citizens’ opinions about politics and government actions Why does public opinion matter? Explains the behavior of citizens and public officials Motivates both citizens and public officials Helps explain policy outcomes
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MEASURING OPINION Public Opinion Polling Interviews or surveys used to gauge and estimate feelings and beliefs of citizenry Polls help candidates detect preferences Exit, Straw, Tracking, Push
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ACCURATE POLLING Characteristics of valid, scientific poll: Randomized sample Representative sample Question wording (unbiased, unambiguous)
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