Versace Marketing Application - Ethan Brown Class...

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Ethan Brown Class: Principles of Marketing Period: 5 Date: 12-22-2017 Versace Marketing Application Versace is a fashion brand that makes high quality clothing. The clothing versace makes is very high quality and typically has a very flashy, modern design. The clothing versace produces has a very high price, almost all articles of clothing on versace are priced over $500. Versace does not have very many Brick and Mortar stores, so most of Versace’s products are sold online. The target market of versace is High-Income young adults. The high quality fabrics used and The flashy, modern designs appeal to the young adults, both male and female. The price appeals to the High-income young adults because they can use it as a symbol of their wealth and success, and it also makes them think the clothing by Versace is high quality and it makes them feel prestige. Versace is a very socially responsible company. It has many social responsibility programs and does not use any form of forced labor directly or indirectly. The socially
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