Group IMC Assignment.pdf - Group Assignments – IMC Plan Length 4,000 words | Due Date Week 12 | 5 References APA format Write-up report About 4000

Group IMC Assignment.pdf - Group Assignments – IMC Plan...

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Group Assignments IMC Plan Length: 4,000 words | Due Date: Week 12 | 5 References APA format Write-up report: About 4000 words in length, 12 point font, double-spaced [references and appendices excluded]. You are required to prepare an integrated marketing communication campaign (IMC plan) for a brand utilising various media to deal with specific communication challenges facing by the brand owner. You are only to use secondary research and are not to contact the business directly to involve them in this process. Thus, you utilise your existing knowledge of the business and its activities to develop the IMC Plan. The plan must include a careful examination of its market, competitive position and its marketing strategy with an analysis of its strengths and weakness. [Choose one of your group member individual assignment] Based on a thorough situation analysis, the plan will identify marketing communication (or promotional) opportunities, include a statement of measurable objectives, as well as creative message strategies and execution. Budgets, measurement and quality control procedures should
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