LEARNING ACTIVITY 10.docx - Learning Activity X Nishant Sharma 2018092179 BUSI 2063 Introduction to Marketing 11/11(19U-C-ON-2C Yorkville University

LEARNING ACTIVITY 10.docx - Learning Activity X Nishant...

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Learning Activity- X Nishant Sharma 2018092179 BUSI 2063 Introduction to Marketing 11/11(19U-C-ON-2C) Yorkville University
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QUESTION. Search online for information related to Taco Bell’s emoji social media campaign. What is the purpose of this social media campaign? Will it have an impact on how you interact with the company? Why or why not? I was not aware of these emojis until I did some research. I found that it was a very successful campaign which “generated huge interest with more than half a million tweets in the first five days. The ad also picked up a prestigious Cannes Lions Gold award at 2016 festival,
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Unformatted text preview: and most importantly it has given us a reason to use the taco emoji.”. (digital Training Academy, 2018) The purpose of this campaign was to target a certain age group (the youth). Taco Bell has found an interesting way to not only attract more youth through their sense of humor, but a new way to interact with them. Digital Training Academy (2018) Social media case study: Taco Bell gets fans using the new taco emoji on Twitter. Retrieved from: dy_taco_bell_creates_600_gifs_to_celebrate_new_emoji.php...
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