Marketing Plan Assignment-1.docx - BSBMKG506 Plan Market Research TASK-1 1 Identify and outline five examples of legislation and regulations that apply

Marketing Plan Assignment-1.docx - BSBMKG506 Plan Market...

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BSBMKG506 Plan Market Research TASK-1 1. Identify and outline five examples of legislation and regulations that apply to the marketing industry in Australia. Here are the list of five legislation and regulations that apply to the marketing industry in Australia: Do Not Call Register: Must and should comply with this if you wish to conduct telemarketing or fax marketing. Spam: Marketing via email should comply with the Spam Act 2003. Privacy: Proper care should be taken to secure customer’s personal information and ensure that it is kept safe in comply with the Privacy Act 1988. Advertising: It should be in misleading and deceptive conduct, and there should not be any false or fake advertising. Direct Marketing: Should comply with Privacy regulations and spam regulations. 2. In your own words, explain three important behaviors a market researcher should observe under the Australian Social and Market Research Society code of Professional Behavior . Responsibility to Clients and Participants: Keeping their information safe, do not lose their trust, do not waste too much of their time. Legal and ethical adherence: Researcher must make sure that he must comply with the relevant registration and act ethically, behaving responsibly by not bringing any bad reputation to his profession, and conducting research honestly and objectively. Transparency: Should be transparent and honest to the clients and participants by telling them what you are doing and the reason for doing it. 3. In your own words explain two aims of the Market and social research privacy code. Two aims of Market and social Research privacy code: To ensure that information provided by the clients and participants is protected in an easy way and right manner. Also, finding an easy way to protect subjects related to market and social research. To provide an accurate information to the government, not being commercial for profit organizations and to support the decision-making process, by enabling quality research. 4. Discuss at least two ways in which the market and social Research privacy code 2014 incorporate privacy issues. While conducting market and social research, a research organization must collect identifiable research information only by lawful and fair means. While conducting Market and Social Research, a research organization must collect identifiable research information about an individual unless it is unreasonable and impracticable to do so.
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