SAMPLE BUSINESS PLAN.docx - FRESHIE AIS KRIM January 4 2017 SECTION 1 EXECUTIVE SUMMARY 1.1 Introduction 1.1.1 Company name and address Freshie Ais Krim

SAMPLE BUSINESS PLAN.docx - FRESHIE AIS KRIM January 4 2017...

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FRESHIE AIS KRIM January 4, 2017 SECTION 1: EXECUTIVE SUMMARY 1.1 Introduction 1.1.1 Company name and address Freshie Ais Krim. No. 2058, Jalan Besar, 14300 Nibong Tebal, Seberang Perai Selatan, Pulau Pinang. 1.1.2 Name and address of key people Noor Akmal Syuhada Binti Ahmad Daud. 1267, Changkat Dain, 14200 Sungai Bakap, Seberang Perai Selatan, Pulau Pinang. 1.1.3 Managerial and technical experience of key people Managerial experience: Sales consultant at Lagendas boutique for 4 months. Technical experience: IT Skill. 1.2 Purpose of Business Plan To apply for a loan of RM83 000 from CIMB Islamic Bank. 1.3 Business Background 1.3.1 Nature of Business: Cafe serving ice cream with variety of fillings and toppings and also dessert and beverages. 1.3.2 Business and Correspondence Address: 1
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FRESHIE AIS KRIM January 4, 2017 Social media: Email: freshie_aiskrim @yahoo.com FB: Freshie Ais Krim Blog: Freshie Ais Krim Instagram: Freshie Ais Krim 1.3.3 Date of business commencement: 1 st May 2018 1.3.4 Main activity or activities: Serves ice cream with variety of flavors that served with fillings and toppings and variety of desserts such as cakes, cookies, egg tart and beverages. Also take bookings from any organizations or companies for any events. 1.4 Owner Background 2
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FRESHIE AIS KRIM January 4, 2017 Name Noor Akmal Syuhada bt Ahmad Daud I/C Number 930526-03-5322 Address 1267, Changkat Dain 14200 Sungai Bakap, Seberang Perai Selatan, Pulau Pinang E-mail [email protected] Tel Number 011-15193487 Date of Birth 26 th May 1993 Age 23 Marital status Single Academic qualifications Degree in Business Administration (Entrepreneurship) – 2016 Course attended - Skills IT skill, management skill Experience Online business Present occupation Student Previous business experience Assist in sales of family business during every semester break (2014-2016) Table 1.4.1: Owner Background SECTION 2: MARKETING PLAN 2.1 Product Description Ice cream Flavor: chocolate, coconut, vanilla, strawberry, mint, durian, chocolate chip, green tea, yam, pistachio. 3
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FRESHIE AIS KRIM January 4, 2017 Fillings: pulut, marshmallow, cherry, corn, small bun, peanut, nata de coco, jelly, fruit slice. Toppings: Hershey’s syrup, crash nut, crash oreo. Dessert a. Cakes: cupcake, pavlova, tiramisu, red velvet, cheese, chocolate, sponge. b. Cookies: chocolate chip, coconut, strawberry, coffee. c. Egg tart. Beverages a. Cold drink. b. Hot drink. 2.2 Target Market The main target market are: 1. Students in Nibong Tebal Institutions Number of students Universiti Sains Malaysia (Transkrian Campus) 26 949 Kolej Vokasional Nibong Tebal 680 Total 27 629 Table 2.2.1: Number of Students around Nibong Tebal Source : Nibong Tebal Vocational College \University Science Malaysia Transkrian Campus 2. Residents in Nibong Tebal Types of residents Population Senior Residents (55 years old and above) 10 317 Adults (30-54 years old) 22 463 Teenagers (13-29 years old) 24 368 Children (0-12 years old) 12 392 Total 69 540 Table 2.2.2: Number of Residents in Nibong Tebal Source: sps.penang.gov.my/index.php/profil-daerah/...seberang.../file 4
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