BSBADV602 Assessment 2 - ANDRE CLETO COLLA - # 3.docx -...

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BSB61015 Advanced Diploma of Leadership and Management BSBADV602 Develop an advertising campaign Assessment 2: Compile an advertising brief Candidate’s Name ANDRE CLETO COLLA Assessor’s Name SONIA KING Date Submission Details This assessment task must be submitted online by the due date specified by your Trainer/Assessor and Assessment Plan for this unit of competency. Any variations to this arrangement must be approved in writing by your assessor. Submit a file with the required evidence attached as per Specifications below Acknowledgement of original work, free from plagiarism as per Assessment Plan Special needs (considerations if required see Access & Equity Policy) Naming document files when submitting assessments (check Assessment Plan) Identifying the Unit, Assessment Number, student name, student number, date and page number (preferably) in the Footer Assessor’s additional and particular instruction/s. Performance Objective You will be required to demonstrate skills and knowledge required to provide an Advertising Brief in a format appropriate for presentation to the Board of Directors and CEO of Bounce Fitness; to demonstrate the skills and knowledge required to develop a schedule for proposed advertising activities; defining campaign objectives and preparing advertising budgets. You will also require to demonstrate communication skills to question, clarify and report when creating an advertising campaign and technology skills to use a wide range of office equipment and software to develop advertising brief.
Assessment Description For the organisation outlined in the material provided, you need to monitor and consider the profitability of the advertising brief you are submitting. You will need to write a report assessing and analysing the Targeted Audience, in light of the organisation and its products. This will include consideration of campaign objectives, advertising ethics and constraints, as well as review competitive analysis and outcomes that would fit with campaign objectives. Case Study: Bounce Fitness You have been appointed Campaign Manager at Bounce Fitness. Recently membership numbers have declined and the Marketing Department is quite determined that a concise and customer oriented advertising campaign would be sufficient to return loyalty as previously experienced and may even exceed this. They have suggested that you present your Advertising Brief directly to the Board of Directors and CEO. Please read and use information included in Appendix 1 and Appendix 2 below. Procedure Read all materials required for this assessment task: this procedure and the Bounce Fitness Simulated Business Corporate Marketing Plan, Bounce Fitness Advertising Brief (bounce.precisiongroup.com.au).

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