3. Draft Communications Strategy A communications strategy is designed to help you and your organization communicate effectively and meet core organizational objectives. Here we look at the key elements of a communications strategy as well as how press/PR plans, web strategies and marketing plans fit into your organization’s overall communications strategy. Communication is a vital management component to any organization. Whether the purpose is to update employees on new policies, to prepare for a weather disaster, to ensure safety throughout the organization or to listen to the attitudes of employees, effective communication is an integral issue in effective management. To be successful, organizations should have comprehensive policies and strategies for communicating with their constituencies, employees and stakeholders as well as with the community at large. Statement of purpose It is useful to say up front why you have developed a communications strategy and what you hope to achieve with it. This does not need to be very detailed, it acts as a reference and reminder for those using it in their work. For example: This communications strategy shows how effective communications can: Help us achieve our overall organizational objectives Engage effectively with stakeholders Demonstrate the success of our work Ensure people understand what we do Change behavior and perceptions where necessary. a. Communication Objective: Any communications strategy should closely reflect your overall organizational plan. In this section you should look at your organization’s overall vision and core aims and objectives. You should then suggest how communications can help deliver these goals. Objective 1 : To provide the best standards of care and support for people using our services Operational or policy objectives Communications objectives
To train our staff effectively to work with our service users To ensure all staff know and understand the standards of care expected To keep the premises clean and well maintained To ensure service users know the quality of services they should expect, and know what is expected of them To provide opportunities for service users to enter education, training or employment To ensure service users have opportunities to communicate their needs within the organization To regularly gather feedback to ensure we are maintaining standards of care and support Objective 2: To play a key role in the community as a valued provider of services for vulnerable people Operational or policy objectives Communications objectives To build strong relationships with the local authority and other funders To provide a regular flow of information to key stakeholders To fulfil contracts with the local authority to provide services for service users To regularly showcase organizational successes in the local media To be approached by local media for opinions on availability of services for vulnerable people b. Audience Senior Management:
You've reached the end of your free preview.
Want to read all 11 pages?
- Two '19