Maung Sun.docx - Maung Sun 1591003692 Section \u2013 5331 ICA312 \u2013 Assignment No.3 Reputational Heritage Assists Adidas In my opinion to measure

Maung Sun.docx - Maung Sun 1591003692 Section – 5331...

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Maung Sun 1591003692 Section – 5331 ICA312 – Assignment No.3 Reputational Heritage Assists Adidas In my opinion, to measure corporate reputation for every company is very important to know where the company is, how the company doing and where the company heading to. Therefore, we could measure corporate reputation of Adidas by auditing the company reputational audit, by finding out which business model they are practicing, by figuring out ROI of the company and by analyzing the situation of share value but most importantly, I would like to discuss about measuring Adidas corporate reputation by doing reputational audit. Firstly, we need to do corporate reputation audit to Adidas Company to review how much current identity and image of the company are well-working or not, to review strategic plan of company that what company is aim to do in the future, and to review the management of the company on the future plan. We need to do this because if we can figure all the strength and weakness from the reviewing the
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Unformatted text preview: tasks, we can decide whether the reputation of the company is doing well or not. On the other hand, I think the auditing will be the best way to measure the corporate reputation of Adidas because Adidas has been consistently standing as the top company in sport wears. Moreover, when they produce products, they keep the original combining with trends designs. They have been the leader of changes in the sport world or history as they changed sport wears and materials better in the innovative ways. Also we can see at share value of the Adidas is mostly stable, ROI that the company working is also running well and media comments are positive. Therefore, if we can audit what I mentioned above we will be able to measure the corporate reputation. An example brand that has a rich heritage that has allowed it to build a strong reputational platform is Coca Cola. Coca Cola have been the top soft drinks company that stick to their original taste, bottle and identity....
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