2.2 Discussion.docx - 2.2 Discussion Emily Tanner BUS 5601 Essentials of Business Development I Professor Brandy Havens Florida Institute of Technology

2.2 Discussion.docx - 2.2 Discussion Emily Tanner BUS 5601...

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2.2 DiscussionEmily TannerBUS 5601 - Essentials of Business Development IProfessor Brandy HavensFlorida Institute of TechnologySeptember 8, 2019
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Are the products really differentiated at all in the consumers’ minds?Does the retailer see any difference, except price? How much spending is required to maintain their brand?Discuss a plan to increase Clique Pen’s gross profit that will work with their retailers and motivate their consumers.I believe there is a small differentiation within US writing products. Most consumers that are in need of awriting utensil are solely looking for a pen that works and will provide them with the best deal. Some consumers, though, may have a preference in the type of pen, but when it comes to brands, there are not too many people that are loyal to just one brand. Yes, the retailer would see a difference besides the price. If the retailer is accustomed to a certain
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