ISM3011 MODULE 1.docx - ISM3011 Chapter 5 Questions Section 1 1 Operational effectiveness is when a like task is performed better than a competitor

ISM3011 MODULE 1.docx - ISM3011 Chapter 5 Questions Section...

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ISM3011 Chapter 5 Questions Section 1 1. Operational effectiveness is when a like task is performed better than a competitor. Risks of operational effectiveness are being too similar and dragging down margins. 2. Strategic positioning refers to performing different tasks than competitors, or the same task a different way. 5. “Resource-based” competitive advantage states for an entity to maintain a sustainable advantage it must control four exploitable resources. The resources must have value, be rare, must be difficult to imitate, and must be have no substitute. Section 2 4. IT can help a firm build a brand inexpensively through viral marketing. Social services such as Facebook serve as a critical platform to promote brands and services directly to consumers. 6. Switching costs is the cost a consumer will accept to switch from one product to another. Firms
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Unformatted text preview: benefit from switching cost because they hold a consumer from changing services or products. A consumer may have invested time and money into a particular technology and switching may not offer a better value than staying with the incumbent. Section 4 1. Also known as Industry and Competitive Analysis. A framework considering the interplay between (1) the intensity of rivalry among existing competitors, (2) the threat of new entrants, (3) the threat of substitute goods or services, (4) the bargaining power of buyers, and (5) the bargaining power of suppliers. [1] Source Page [1] John Gallaugher. Information Systems: A Manager’s Guide to Harnessing Technology . FlatWorld, 2015...
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