Visual-Argumentation-Slides.ppt - Visual Argumentation \u2022 Visual arguments use images to engage viewers and persuade them to accept a particular idea

Visual-Argumentation-Slides.ppt - Visual Argumentation •...

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Visual Argumentation
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Visual arguments use images to engage viewers and persuade them to accept a particular idea or point of view. Advertisements use images to make a product appealing or to link a product to a particular lifestyle or identity. However, advertisements are only one type of visual argument. In almost every discipline, visual arguments are used to support claims and present new research.
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Visual arguments contain three main elements: Claims Evidence Unstated premises/assumptions Reading visual arguments involves analyzing all three of these elements.
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Claims Claims are declarative statements that are either true or false but not both. Effective argumentation requires evidence (supporting material) to support each claim. The proposition or thesis is the central claim of the argument. It is also called the conclusion as it is the conclusion or main thrust you want your audience to support.
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