Chapter 3 Socio notes.docx - Chapter 3 Culture and Mass...

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Chapter 3: Culture and Mass Media - Culture: Concepts and Applications o Culture- beliefs, norms, behaviors, and products common to the members of a particular group o Culture also influences our social development We are products of our cultural beliefs, behaviors, and biases. o Ex. The way we describe scenarios or act in certain situations o Material and nonmaterial culture Material culture- Physical objects/artifacts created, embraced, or consumed that shape people’s lives. Ex. Sweet tea, Bojangles, tv programs, computer games. Nonmaterial culture- composed of the abstract creations of human cultures, including ideas about behavior and living. Ex. Social norms, values, language, family forms, and institutions. o Pg 60 concept and characteristics chart o Ideal and real culture in U.S society Ideal culture- values, norms, and behaviors that people in a given society profess to embrace Ex. Honesty is the best policy, beauty is skin deep Real culture- values, norms, and behaviors that people in a given society actually embrace and exhibit Ex. Cultural inconsistency- contradiction between goals of ideal culture and practices of real culture. Ex. Studies show if you are more attractive you are more likely to get the job o Ethnocentrism Ethnocentrism- worldview whereby we judge other cultures by the standards of our own
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Ex. Human trafficking Doxic- taken for granted as “natural” or “normal” in society Ex. Everyone has a car Etic perspective- perspective of the outside observer Ex. me looking into south east asia Emic perspective- the perspective of the insider, belonging to the cultural group Ex. Cultural relativism- worldview whereby we understand the practices of another society sociologically, in terms of that Subcultures: culture that exists within a dominant culture but differs from it in some way Ethnic subculture- ex. marry same ethnic race Counterculture- culture runs counter to society. Ex. hippie life style, amish Ex. hells angels and what they wear/ their violent actions. - Culture and Language o Language: a system of symbolic verbal, nonverbal, and written representations rooted within a particular culture. Sapir-whorf hypothesis: our understandings and actions emerge from language. Words and concepts structure our perceptions of the social word o Language is a key vehicle of culture Enables communication Illuminates beliefs and practices Contributes to culture
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