Positioning Strategy.docx - Positioning Strategy We chose segment 1 as our target then decide to approach them from different aspect as positioning

Positioning Strategy.docx - Positioning Strategy We chose...

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Positioning Strategy We chose segment 1 as our target then decide to approach them from different aspect as positioning strategies. Our segment gathers young people who are at age 18-25. Firstly, if we take into account that people in this age range are mostly students or new recruits, price and quality combination should be most suitable for their needs and conditions. We will serve quality product with the amount that they can purchase frequently because segment 1 is also includes the people who wants to come our Coffee&Flower shop frequently. The next approach that we planned to go with is about the specific product future. In this approach of our positioning strategy we want to point out our uniqueness in the Azerbaijani market. Actually, we will bring the atmosphere of Paris streets to Baku with the harmony of flower and coffee. For Azerbaijani market it is completely new; therefore, we cause our uniqueness as an attention grabber. In fact, it won’t be the only thing that makes us specific. With our gluten free sweeties we will serve
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