ISM3011 MODULE 8.docx - ISM3011 Chapter 11 Questions Section 1 8 There are a lot of broadly applicable managerial lessons that can be gleaned by

ISM3011 MODULE 8.docx - ISM3011 Chapter 11 Questions...

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ISM3011 Chapter 11 Questions Section 1 8. There are a lot of broadly applicable managerial lessons that can be gleaned by examining Facebook’s successes, missteps, and continuing evolution. Studying the firm provides a context for understanding network effects, platforms, partnerships, issues in the rollout of new technologies, privacy, ad models, the business value of social media, the differences between desktop and mobile markets, and more. Section 4 2. The content adjacency problem refers to concern over where a firm’s advertisements will run. This potential juxtaposition is a major problem with any site offering ads adjacent to free-form social media. Firms should update its guidelines on hate speech; improve training for complaint reviewers; work more closely with groups concerned about hateful, graphic content on the social network; and restrict ads from appearing next to pages and groups that contain violent, graphic, or sexual content.
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