Position Mapping of Anmum Final.docx - ANMUM ESSENTIAL PRICE The price of Anmum Essential is the second cheapest among all products It has a middle

Position Mapping of Anmum Final.docx - ANMUM ESSENTIAL...

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ANMUM ESSENTIAL PRICE The price of Anmum Essential is the second cheapest among all products. It has a middle price range of RM31.30 per 500gm, which is RM37.56 for 600gm. (Appendix 6) QUALITY Anmum Essential which has a score of 16 points is the second highest rating in our research. (Appendix 7) . The company of Anmum Essential, Fonterra has awarded the top prize for Innovation in Food & Beverage at New Zealand Innovation Awards 2016 for its research about breast milk alternatives for mothers who are unable to breastfeed. Hence, this can conclude that the company has demonstrated in awesome investment in clinical research to substantiate health claims and the good quality of their products. ( The New Zealand Institute for Plant & Food Research Ltd, 2016 ) Furthermore, Fonterra is the first site in the world to be awarded the newly created Food Safety System Certification 22000. (FNI TEAM, 2015) This award certified the quality of their products. By winning 2 international awards, Anmum Essential is given 4 points.
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