Unformatted text preview: businesses. Because groups of consumers are specifically identified as being receptive to the product being offered, there is no need to target a mass audience. Mass marketing seems to produce results much faster than target marketing. Target marketing requires time to develop, which includes a custom strategy for the target market segment; this strategy isn’t needed for mass marketing. Lastly, it is easier to measure the success of target marketing compared to the mass marketing. An example of a product that uses target marketing could be a company that markets snow tires. This company would be more interested in consumers living in northern, mountainous regions with large amounts of snow. An example of a product that uses mass marketing could be a company that markets laundry detergent because this is an item that everyone needs, no matter your age, location, gender, etc....
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- Fall '09