1.2 Discussion.docx - 1.2 Discussion Option 3 Target Marketing vs Mass Marketing Emily Tanner BUS 5601 Essentials of Business Development I Professor

1.2 Discussion.docx - 1.2 Discussion Option 3 Target...

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1.2 Discussion Option 3: Target Marketing vs. Mass Marketing Emily Tanner BUS 5601 - Essentials of Business Development I Professor Brandy Havens Florida Institute of Technology September 1, 2019
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What are the differences between target marketing and mass marketing? Provide an example of a company or product that might be well suited for each strategy. The main difference between target marketing and mass marketing is that the goal of mass marketing is to reach out to as many people as possible while target marketing tries to reach out to a specific audience of people varied by age, location, gender, and many other criteria. Mass marketing is a process where goods or services are promoted toward a large group of markets and audiences. Instead of targeting a specific segment, the goal of this type of marketing is to make goods or services seem appealing to the most people possible. Target marketing is a cheaper solution for most brands and
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Unformatted text preview: businesses. Because groups of consumers are specifically identified as being receptive to the product being offered, there is no need to target a mass audience. Mass marketing seems to produce results much faster than target marketing. Target marketing requires time to develop, which includes a custom strategy for the target market segment; this strategy isn’t needed for mass marketing. Lastly, it is easier to measure the success of target marketing compared to the mass marketing. An example of a product that uses target marketing could be a company that markets snow tires. This company would be more interested in consumers living in northern, mountainous regions with large amounts of snow. An example of a product that uses mass marketing could be a company that markets laundry detergent because this is an item that everyone needs, no matter your age, location, gender, etc....
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