Disney A.docx - Case Analysis Part A Reawakening the Magic Bob Iger and the Walt Disney Company 1.0 Introduction This case study aims to analyze the

Disney A.docx - Case Analysis Part A Reawakening the Magic...

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Case Analysis Part A Reawakening the Magic: Bob Iger and the Walt Disney Company
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1.0 Introduction This case study aims to analyze the main internal problems and potential opportunities of the Walt Disney Company based on the historical consequences of strategic change. To achieve sustainable profitability under the changing market, the company requires to precisely position itself in the external market based on its strength and weakness. Walt Disney Company is a highly-recognized diversified multinational entertainment company who focuses on cooperation and innovation. Thus it targets the global market via implement the corporate strategy: “deliver the highest quality branded entertainment franchises on all relevant platforms, employing the most effective technology in service of our customers around the world.” Walt Disney Company had undergone four stages of change within the core management team, achieving the transition from focusing on Imagineering to focusing on global expansion. This is an indicator to illustrate the relationship between corporate culture and the external environment. Therefore, this analysis will start with the specific issues of Disney Company, combined with relevant facts mentioned in the case and theoretical analysis. Recommended measures will be attached at the end of this article to help Walt Disney Company suit the external environment effectively. 2.0 Identification of issue The primary issue for the poor financial results of Walt Disney Company is characterized as a lack of the awareness of internal strength, lack of market positioning strategy and lack of motivation.
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