unit 3 - Unit 3 U3-1.How do Michael simmons and Sheena...

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Unit 3 U3-1.How do Michael simmons and Sheena Lindahl incorporate the Four Ps into a creative, effective, integrated marketing effort? Simmons and Lindahl used products/service producing exciting events such as Showcases and summits. They were located in New Jersey, but held their tours where college students were making it affordable to them. Simmons and Lindahl promoted Empact on social media which enhanced it awareness. U3-2. What is the product mix that Empact’s has won recognition enterprises have developed? The product mix that Empact has developed in educational entertainment are Empact showcases, guest authors, and summits tours and sponsorships. U3-3.How are its services delivered (through what channels)? Their services are delivered by tours, showcases, summits, and net working. Empact directly markets to colleges or university using social media, the internet and in literature such as Forbes. U3-4.Discuss the company’s global marketing
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