Position Mapping of Friso Gold Final.docx - FRISO GOLD 3 PRICE Friso Gold is the third cheapest among all products It costs RM45.20 for every 600 grams

Position Mapping of Friso Gold Final.docx - FRISO GOLD 3...

This preview shows page 1 - 2 out of 2 pages.

FRISO GOLD 3 PRICE Friso Gold is the third cheapest among all products. It costs RM45.20 for every 600 grams. The price of Friso Gold is very similar to the price of Nestle Nankid Optipro which is RM45.65 for 600 grams. (Appendix 6). QUALITY Friso Gold has the overall quality rating of 16 points (Appendix 7) . which is similar with Anmum Essential. Both are the third highest points in the quality rating system. Friso Gold has scored 4 points for its quality control aspect. It has formulated a new and improved formula with LocNutri technology to reach the nutritional demands. Their company improves their baby milk powder with the new invented LocNutri technology which proved they have done product researching to meet customers’ satisfaction (Friso Gold, n.d.a). Besides, they use the automated milking system in order to maintain their products quality (Friso Gold, n.d.b) . For nutrition aspect, Friso Gold is given 6 points as it contains two important nutrients in
Image of page 1
Image of page 2

You've reached the end of your free preview.

Want to read both pages?

Unformatted text preview: their baby milk powder. Friso Gold consists of the essential nutrients such as GOS and DHA which will provide a good support to the child’s overall growth and natural body resistance (Friso Gold, n.d.c) . Friso Gold has not received any awards and recognitions. Therefore, it has a 0 points for awards aspect. FrieslandCampina, the company of Friso gold has certified in conformity with legislation covering the environment (ISO 14001) and occupational health & safety (OHSAS 18001) (Friesland Campina, n.d) . These two certifications are internationally recognized standard for its company’s environmental management, and occupational health and safety management. Last but not least , it is certified Halal-Halal Feed and Food Inspection Authority (HFFIA) (Appendix 11, Figure 11.2) . Thus, it is suitable for Malaysia consumer market. Friso Gold is earned 6 points by awarding 3 recognitions....
View Full Document

  • Summer '16
  • miss tan

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors