History and Theory of Desgin- Design Studies- Group 7.pptx - ART MOVEMENT Psychedelic Punk Memphis Deconstructivism Tran Trang Anh s3818570 Bao Tram

History and Theory of Desgin- Design Studies- Group 7.pptx...

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ART MOVEMENT Psychedelic Tran Trang Anh s3818570 Punk Bao Tram Nguyen s3757450 Memphis Deconstruc- tivism Pham Nguyen Xuan Trieu- s3818578 History & Theory of Design Rachel Jahja Huong Thao S3798085 G R O U P 7
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P S Y C H E D E L I C M O V E M E N T L A T E ‘ 6 0 S E A R L Y ' 8 0 S 1
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The word “psychedelic” describes the feeling of hallucinations caused by drugs, ecstasy (Krippner 2016, p.415). In the late 60s, appeared in San Francisco and Berkeley, psychedelic arts created a new visual aspect in the flow of art history with their abstract, light, bold colors and peculiar figures. This era was in decline in the early 70s (Rubin 2010, p.16). WHAT IS PSYCHEDELIC ? Fig 1. Moscoso, V 1966, Big Brother and the Holding Company, offset lithograph, 45.7 x 36.8 cm, viewed on 14 November, Artnet.com.
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PSYCHEDELIC'S IDEOLOGY The Psychedelic movement was an expression of the American youth fighting for use of recreational drugs, civil rights and against the Vietnam war (Canzona 2014, pp.1-2). The features belonged to this art movement, were formed by ecstatic experience caused by drugs, especially LSD (Canzona 2014, p.15). Psychedelic movement became a culture in which people could express their individualism(Comea 2013, pp.81-84). Fig 2. Vasarely, V 1969, GESTALT-PIR, acrylic on canvas, 260 x 130 cm, viewed on 14 November 2019, Artnet.com.
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Principle 1: Bizarre color combination What: the usage of extreme and high saturated colors which follow no rules (Rubin 2010, p.16). Why: To create optical illusions, landscapes and bring strong visual energy (Rubin 2010, p.19). How: The colors are not necessary to follow any rules. They are often contrast, and very bright (ibid). Fig 3. Warhol, A 1967, Marilyn 25, serigraph, 91.4 x 91.4 cm, New Orleans of Art, viewed on 14 November, 2019, Artnet.com.
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What: The typography in psychedelic arts are usually swirls and curves, which are all hand-lettering and was inspired by the Art Nouveau movement (Grunenberg & Harris 2005, p.360). Why: To mislead and fool the audiences with their illegibiliness (Rabinowitz 2006, p.32). How: The letters, which are created by using complicated curves and bubbles, are determined by the space between them. It is all to ensure the letters give the feeling as they are moving and swirling (ibid). Principle 2: Unreadable typeface Fig 4. Wes, W 1966, The Association, offset lithograph, 50.8 x 34.3 cm, viewed on 14 November 2019, Artnet.com.
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Principle 3: Imaginary pictures What: Pictures being used are often difficult to access and almost indistinguishable from each other. Peculiar patterns and shapes are being used with a high frequency (Rubin 2010, pp.16-20). Why: Not just expressing the meaning and hidden message behind each artefact, it also keeps the audience's’ eyes on as long as possible (ibid). How: The artists mainly used imaginary graphics and images, which create illusions and hallucinations (ibid). Fig 5. Abrams, I 1968, Cosmoerotica, oil on canvas, 48 x 72 in, viewed on 14 November 2019, Isaacabrams.com
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M I D ' ? 7 0 S E A R L Y ' 8 0 S P U N K M O V E M E N T Fig 6. Guido, K 1981, Far out with The Cramps, England.
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