Position Mapping of Enfagrow Final.docx - 4.0 Position Mapping ENFAGROW A PRICE The price of Enfagrow A baby milk powder is the highest among its

Position Mapping of Enfagrow Final.docx - 4.0 Position...

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4.0 Position Mapping ENFAGROW A+ PRICE The price of Enfagrow A+ baby milk powder is the highest among its competitors. It costs RM53.90 per 600gm in the Aeon Alpha Angle, Wangsa Maju (Appendix8,Figure 8.1). QUALITY Enfagrow A+ has the highest total points in our rating system which is 20 marks (Appendix 7) which means it has the best quality among its competitor. For awards, Enfagrow A+ was selected as the best powdered milk for kids and is awarded the Domestic Diva Award from the year 2016 to 2017 in the Malaysian Women’s Weekly .(The Weekly, 2016) Besides, milk powder products of Mead Johnson is ranked 165 th in 2017 in the Asia’s Top 1000 brands which is an extensive research based on consumer market in Asia (Haymarket Media Group Ltd, 2011). The company is awarded this award since 2010 and it has improved its ranking from 427 th in 2011 to 153th in 2012. This proved Mead Johnson’s dedication in improving their product quality and company reputation to a higher level. By winning one local and one international awards, Enfagrow A+ is given 4 points in the award category.
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