7592d208.xls - 7 BCG Matrix \u00a9 2010 Noordhoff Uitgevers bv Own market Products sharel Soft candy 10 Sweet candy 3 Salt candy 1 Sal ammoniac cand 1 Hard

7592d208.xls - 7 BCG Matrix © 2010 Noordhoff Uitgevers bv...

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Products Turnover Size Soft candy 10% 3% 3.33 3% 450,000 76 Sweet candy 3% 5% 0.60 15% 55,000 9 Salt candy 1% 1% 1.00 2% 11,000 2 Sal ammoniac cand 1% 2% 0.50 3% 11,000 2 Hard candy 1% 3% 0.33 4% 11,000 2 Round candy 1% 4% 0.25 5% 11,000 2 Sour cherries 1% 5% 0.20 6% 11,000 2 p8 1% 6% 0.17 7% 11,000 2 p9 1% 7% 0.14 8% 11,000 2 p10 1% 8% 0.13 9% 11,000 2 Total 21% 44% 593,000 Own market sharel Market share of largest competitor Market Share (X- axis) Market growth (Y-axis) 7 BCG Matrix © 2010 Noordhoff Uitgevers bv
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1.00 10.00 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Soft candy Sweet candy Salt candy Sal ammoniac candy H Round candy Sour cherries p8 p9 p 7 BCG Matrix © 2010 Noordhoff Uitgevers bv
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