Advertising_strategies (2).doc - 1 Ideal Kids\u2014The kids in commercials are often a little older and a little more perfect than the target audience of

Advertising_strategies (2).doc - 1 Ideal Kids—The kids in...

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1. Ideal Kids —The kids in commercials are often a little older and a little more perfect than the target audience of the ad. They are, in other words, role models for what the advertiser wants children in the target audience to think they want to be like. A commercial that is targeting eight year-olds, for instance, will show 11 or 12 year-old models playing with an eight year olds toy. 2. Heart Strings— Commercials often create an emotional ambience that draws you into the advertisement and makes you feel good. The McDonald's commercials featuring father and daughter eating out together, or the AT&T Reach Out and Touch Someone ads are good examples. We are more attracted by products that make us feel good. 3. Amazing Toys— Many toy commercials show their toys in life-like fashion, doing incredible things. Airplanes do loop-the-loops and cars do wheelies, dolls cry and spring-loaded missiles hit gorillas dead in the chest. This would be fine if the toys really did these things.
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  • Spring '18
  • john doe

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