CHAP1.pdf - Marketing Chapter 1 H\u1ecdc tr\u1ef1c tuy\u1ebfn t\u1ea1i quizlet.com_4mcgwh 1 2 3 4 5 According to the five-step model of the marketing process the

CHAP1.pdf - Marketing Chapter 1 Học trực tuyến tại...

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1.According to the five-step model of themarketing process, the first step inmarketing is ________. A) capturing value from customers tocreate profits and customer equityB) constructing an integrated marketingprogram that delivers superior value C) building profitable relationships andcreating customer delightD) understanding the marketplace andcustomer needs and wantsE) designing a customer-drivenmarketing strategy D) understanding the marketplace and customer needs and wants 2.________ are defined as states of feltdeprivation. A) Needs 3.________ are the form human needs take asthey are shaped by culture and individualpersonality. A) Wants 4.When backed by buying power, wantsbecome ________. B) demands 5.Abel now has the buying power topurchase the computer that he wanted tobuy six months ago. Abel's want has mostlikely become a(n) ________. A) needB) valueC) demandD) offeringE) desire C) demand 6.Marketers are said to suffer from marketingmyopia when they ignore underlyingconsumer needs and focus excessively on________. C) consumers' existing wants 7.________ is the act of obtaining a desiredobject from someone by offering somethingin return. D) Exchange 8.Dividing a market into several sections ofcustomers is known as ________. C) market segmentation 9.Selecting particular segments of apopulation of customers to serve is called________. A) process reengineeringB) brand synchronizingC) mass customizing D) target marketing E) market positioning D) target marketing 10.GT Grand, a manufacturer of ultra-luxurycars, supplies customized vehicles based onthe specific demands of customers inaffluent market segments. The company'sapproach is most likely referred to as________. D) target marketing Marketing Chapter 1 H c tr c tuy ế n t i
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  • Fall '18
  • toan ngo

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