Marketing_Plan_FinalDraft (1).docx - DE LA SALLE UNIVERSITY-DASMARI\u00d1AS DBB-B Dasmari\u00f1as City Cavite 4115 1st Semester S.Y 2019-2020 MARKETING PLAN

Marketing_Plan_FinalDraft (1).docx - DE LA SALLE...

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DE LA SALLE UNIVERSITY-DASMARIÑAS DBB-B, Dasmariñas City, Cavite 4115 1 st Semester, S.Y. 2019-2020 MARKETING PLAN HONEY QUBE Group Leader: QUEBEC, Ashley C. Members: CARAIG, Kobe R. DELOS REYES, Daphne DE PERIO, Leo Miguel T. DOI, Koji A. GARCIMO, Britzhelle Leigh G. MERCADO, Hans Nathaniel A. SARMIENTO, Joymalyn Mariel C. 2019 I. Executive Summary
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Sweety Corporation thought of a new product that outstands the other firms and providing customers with a healthier alternative for artificial sweeteners. Our food manufacturing company named Sweety Corporation came up with a product, the Honey Qube. Honey Qube is the Corporation's flagship product. Honey Qube is the only sugar cube that uses honey as their main ingredient in making a sugar cube. The honey has been harvested organically from our own honey bee farm, this is non GMO and Gluten free. Our company is concerned about the customer’s health issues and needs. Any gluten free food is essential for people to manage signs and symptoms of celiac disease wherein people can’t intake any gluten because their immune system responds by damaging their small intestine. In short, this will be beneficial for people who are gluten free. Sweety Corporation wants to provide customers a more robust choice for their sweet cravings and a natural sweetener. Our product the Honey Qube can easily grow in the market since Honey is now one of the major trends and a premium ingredient in the nutraceutical industry, the value of honey is continuously growing. This will also generate more income to the locals and increase exports making the country known in the honey making business / quality source of honey globally. Honey Qube aims to get the attention of the customers based on the unique features of our product. Cube is the shape of the main product to provide convenience for the customers to bring a sugar cube with them anywhere instead of powdered sugar. Sweety Corporation will offer a reasonable price while minimizing the use of ingredients other than honey. We aim to make partnerships with coffee shops and other restaurants that offers beverages to also provide their customer a healthy sweetener and this will also increase the Honey Qube’s brand recognition. Sweety Corporation also aims to generate customer acquisition, develop brand recognition and increase the brand engagement on our product.
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II. Environmental Analysis A. The Marketing Environment Political Factors: The honey business can be affected by this political factor which are political stability and importance of food, beverage & tobacco sector in the country's economy, Risk of military invasion, Level of corruption especially levels of regulation in food, beverage & tobacco sector, Bureaucracy and interference in food, beverage & tobacco industry by government, Legal framework for contract enforcement intellectual property, Protection trade regulations & tariffs related to food, beverage & tobacco favored trading partners, Anti-trust laws related to food, beverage & tobacco pricing regulations if there
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