Chapter 1-3 RESEARCH METHODS .pptx - CHAPTER 1 Business Research Methods Business Research Methods Kuala Lumpur SJ Learning Borges W G Ng S I Chew B C

Chapter 1-3 RESEARCH METHODS .pptx - CHAPTER 1 Business...

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CHAPTER 1 Business Research Methods. Kuala Lumpur: SJ Learning. Borges, W. G., Ng, S. I., Chew, B. C., Lau, T. C., Derek, O. L. T., Devika, N., … Mohd Noor, M. (2016). Research Methods for Business A Skill-Building Approach Sixth Edition UMA SEKARAN AND ROGER BOUGIE , 2013 1 Dr. Sami Business Research Methods
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Definition Research Research is Simply the process of finding solutions to a problem after a thorough study and analysis of the situational factors . Definition of Business Research It is An organized, systematic, data-based, critical, objective, inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solution to it. It is a systematic and organized effort to investigation a specific problem encountered in the work, with the purpose of finding answers or solutions to it. The word problem does not necessarily mean that there is an issue at hand. A problem here is used to indicate that there is a phenomenon which is worthy of attention for analysis. A series of steps carried out in an organized , inquisitive (curious) and critical manner in order to investigate a phenomenon 2 Dr. Sami
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What is Business Research? Business Research builds knowledge or solves business-related problems or issues and assists in effective decision-making. Business research is step-by-step activity carried out in a critical, organized, logical and systematic manner to analyze a problem or issue and find effective ways to mitigate the problem faced at work. Business research is all about carrying out research within the organizational setting. Hence, the activity of research is still the same, however, the context is confined to organizations, their stakeholders, their processes or their customers. 3
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Why is Business Research Necessary? Why is it important to perform research? Organizations can be faced with a multitude of problems ranging from financial, operational, strategic, customers and employee-related. Business research is a mechanism to gather data or information, understand the issues at hand and derive logical solutions that can mitigate problems. How Does Business Research Help Managers in Effective Decision Making? Managers engage in study and analysis issues in order to they can be able to take better decision. And that depends on how they go through the research processes. When investigations into an issue are carried out in a critical, organized and systematic manner, the solutions proposed will help decision-makers make informed decisions. 4 Dr. Sami
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Research comprised of the following steps: 1. Know where the problem area, and identify the problem that needed to be study clearly and specifically. 2. Determine the factors that are associated with the problem.
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