CHAP11.pdf - MKTG Ch 9 H\u1ecdc tr\u1ef1c tuy\u1ebfn t\u1ea1i quizlet.com_qz8l1 1 1 is the amount of money charged for a product or service A Experience curve B

CHAP11.pdf - MKTG Ch 9 Học trực tuyến tại...

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1.1) ________ is the amount of money charged for aproduct or service. A) Experience curveB) Demand curveC) PriceD) WageE) SalaryAnswer:CDiff: 1PageRef: 275Skill:Concept 2.2) Price is the only element in the marketing mixthat produces ________. 3.3) Consumer perceptions of the product's valueset the ________ for prices. 4.4) Product costs set a(n) ________ to a product'sprice. 5.5) ________ uses buyers' perceptions of what aproduct is worth, not the seller's cost, as the keyto pricing. A) Value-based pricingB) Target return pricingC) Variable costsD) Price elasticityE) Product imageAnswer:ADiff: 2PageRef: 276Skill:Concept 6.6) In ________, price is considered along with theother marketing mix variables before themarketing program is set. 7.7) Value-based pricing is the reverse process of________ pricing. 8.8) With ________ pricing, price is set to matchconsumers' perceptions of product value. 9.9) Measuring ________ can be difficult. A companymight conduct surveys or experiments to testthis in the different products they offer. A) target returnsB) fixed costsC) perceived valueD) break-even pricingE) variable costsAnswer:CDiff: 2PageRef: 276Skill:Concept 10.10) Underpriced products sell very well, but theyproduce less revenue than they would have ifprice were raised to the ________ level. 11.11) ________ involves charging a constant low pricewith few or no temporary price discounts. 12.12) When there is price competition, manycompanies adopt ________ rather than cuttingprices to match competitors.
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  • Fall '18
  • toan ngo

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