M4 HEB Questions.docx - M4 HEB Questions 1 Yes I do buy...

This preview shows page 1 out of 1 page.

M4 HEB Questions 1. Yes, I do buy store-brand products. It’s cheaper than name brand products, and you’re getting the same exact product just slightly different. Why would someone pay more for a certain product if you can get the same item for a lower price? 2. Brand name is one factor consumers look at when they’re shopping. Some customers prefer a certain branded product over a different product that they are willing to pay more for. Pricing is another big influencer on consumers buying decisions as well. On the other side of the spectrum, brand names don’t affect some customers, and they’ll buy any product on the shelf that is the cheapest. Another large influencer on consumers is reputation. The reputation of a product is important. If you can develop a positive brand reputation in the marketplace, you’ll be able to influence customer purchase decisions more frequently. People will look at your product, recall what others have said, and choose you over the competition. In many cases, a positive reputation

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture