Wednesday's Savory Pet Entree.docx - Pet Food Product All Natural For Cats and Dogs Healthy and additive-free High Quality Price 10 higher All-natural

Wednesday's Savory Pet Entree.docx - Pet Food Product All...

This preview shows page 1 - 3 out of 3 pages.

Pet Food Product All Natural For Cats and Dogs Healthy and additive-free High Quality Price 10% higher All-natural ingredients Freshness guarantee Money-back guarantee Place Website Flagship stores Expand to additional retail location after 1 year With freshness guarantee only able to leave food unsold for short period of time Need to evaluate the demand at each retail location before introducing Promotion Facebook Instagram PR Message through well-known PR company
Image of page 1
Strengths Weaknesses Opportunities Threats Similar brands offer money back guarantee with lower prices Healthy pet food trend Online Selling Only in specific stores Short shelf life 10% higher cost Company will expand after a year Website Large budget for promotions All Natural
Image of page 2
Image of page 3

You've reached the end of your free preview.

Want to read all 3 pages?

Unformatted text preview: For Cats and Dogs Healthy and additive-free High Quality With having an online presence, they can easily promote through social media and link their website. With the all-natural and additive-free qualities, we can promote and push this message through social media to jump on the “healthy food for pets too” trend, and this will help boost our product tremendously. I would make sure to post pictures that have links to the price and our website, like most Instagram business have now. Also, with having a larger budget for promotions they can have a launch party at their locations. The company can then have a PR firm create a message to promote the party and products several weeks in advance to get the word out....
View Full Document

  • Spring '12

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors