Marketing_Support_SPOT.pptx - MARKETING SUPPORT MISSION AND NEW ORGANIZATION ANTOINE DE RYCKEL MARKETING SUPPORT OUR BELIEF The Customer should always

Marketing_Support_SPOT.pptx - MARKETING SUPPORT MISSION AND...

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12/03/2019 MARKETING & SUPPORT MISSION AND NEW ORGANIZATION ANTOINE DE RYCKEL
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MARKETING & SUPPORT OUR BELIEF Confidential - for internal use only 2 The Customer should always be in the center of what we do In our customer engagement, we differentiate through direct customer relationship & strong technical support The Schréder customer facing teams are our main ambassadors and need to be professionally supported Together we should target excellent customer experience – this should be one of our key differentiator A good customer intimacy & market understanding will help us to define the right profitable marketing strategies (product/market) We should Inspire our customer through Innovations & thought leadership
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MARKETING & SUPPORT We boost customer centricity @ Schréder and support its commercial entities in making better business today and tomorrow. OUR MISSION Confidential - for internal use only 3 1 We support customer facing team –> sell more today and with higher margin We define differentiated product & market strategies –> tomorrow profitable growth We are the “voice of the customer” (to the group functions) –> customer experience 2 3
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MARKETING & SUPPORT WE SUPPORT CUSTOMER FACING TEAMS Confidential - for internal use only 4 GM SALES TEAMS APPLICATIONS FAEs BACK-OFFICE LOCAL COM CUSTOMERS SCHREDER CUSTOMER FACING TEAMS SCHREDER MARKETING & SUPPORT
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HOW DO WE ORGANIZE?
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  • Summer '17
  • J perez

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