Case Study 1 - Nintendo.docx - Case Study 1 Nintendo\u2019s \u201cRevolution\u201d Dustin Whitehead Nintendo was founded on September 23rd 1889 in Kyoto Japan as

Case Study 1 - Nintendo.docx - Case Study 1 Nintendou2019s...

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Case Study 1 Nintendo’s “Revolution” Dustin Whitehead Nintendo was founded on September 23 rd , 1889 in Kyoto, Japan as a playing cards manufacturer, however, since the early 80’s, Nintendo has been a main contender in the video game world. With the invention of the Famicom in 1983, Nintendo was ready to break out as one of the world’s leaders in video entertainment. Games such as Marion and Donkey Kong made the Famicom so famous in Japan that they had to release it worldwide as the new Nintendo Entertainment System or NES. This groundbreaking system sold over 62 million units worldwide and made Nintendo the king of videogame systems. With Nintendo’s creative designs and skillful marketing, they were able to claim 79% ownership of a 3.4 billion dollar market as early as 1989, only 4 years into the release of the Nintendo Entertainment System. With the close of the 80’s and Nintendo riding high, others were looking to cash in on the bankroll that is video gaming. Nintendo was receiving a lot of pushback and pressure from SEGA who were trying to outdo everything Nintendo put out. With the growth and change of
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