Order #6735469.docx - Running head EXTERNAL AND SITUATIONAL FACTORS AFFECTING CONSUMER BEHAVIOR 1 External and Situational Factors Affecting Consumer

Order #6735469.docx - Running head EXTERNAL AND SITUATIONAL...

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Running head: EXTERNAL AND SITUATIONAL FACTORS AFFECTING CONSUMER BEHAVIOR 1 External and Situational Factors Affecting Consumer Behavior Student Name Institution Affiliation
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2 EXTERNAL AND SITUATIONAL FACTORS AFFECTING CONSUMER BEHAVIOR External and Situational Factors Affecting Consumer Behavior Introduction The interviewee that I interviewed is an individual living in the city which is one of the variables of Geographic segmentation. The individual is likely to have different purchasing and consuming habit from an individual living in the rural area. The individual is likely to have purchasing and consumption patters the same like the individuals within the city he is living. Additionally, the interviewee is a person with high income levels which on the other side is a variable of demographic segmentation. The high income aspect is well noted by the interviewee of behavior of remaining much selective on the products that he purchases. He does not mind about the product prices but he is always keen on the product quality as well as the level of satisfaction that he could derive from the service offered by the product. Also, the interviewee is an individual who loves professional services which is another variable of demographic segmentation. This influences much his purchasing and consumption habits since the individuals is always geared to provision of quality and professional services hence needs to have a product that will be capable of producing the same. The purchase behavior indicates the personality and the lifestyle of the interviewee which are both variables of psychographic segmentation. The interviewee loves the new products in the market which he believes will keep his lifestyle at growing. Lastly, the loyalty status 0of the interview through the way that he has been buying the same product and the usage rate of the same product clearly depicts behavioral segmentation. Once the product is advanced in the market the interviewee goes for the newly upgraded product showing his loyalty to the product.
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  • Fall '17
  • asad khan

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