DUNKIN DONUTS.pdf - FINAL PROJECT ON DUNKIN DONUTS Section 18 Subject BUS 251 Submitted to Hamida Mosharraf Moniea(HMM1 Lecturer Department of

DUNKIN DONUTS.pdf - FINAL PROJECT ON DUNKIN DONUTS Section...

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FINAL PROJECT ON DUNKIN DONUTS Section: 18 Subject: BUS 251 Submitted to Hamida Mosharraf Moniea (HMM1) Lecturer Department of management North South University Submitted by Name ID Mosaraf Hossain Tusar 1511496030 Md. Arfat Rahman Sikder 1620240630 Mahfuz Rejoun Turjo 1512499030 Mahadi Hasan 1620431030 Md Tareque Mahmood 1421224030 Date of Submission: 30 th August, 2019
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Letter of Submission 30 TH August, 2019. Hamida Mosharraf Moniea (HMM1) Dept. of Management North South University. Subject: Project on DUNKIN DONUTS Dear Mam, In accordance to your advice I have prepared this project on “DUNKIN DONUTS”. In preparing this project, we have followed all your guidelines. As per your direction, we have added a lot of information regarding this company. From this project, we have achieved a lot of knowledge about the company and its operates in muslim and non-muslim countries and we think that it will help us a lot in our future career. We sincerely hope this report will fulfill the requirements suggested by you. We will highly appreciate your comment or any kind of suggestion regarding this report. Sincerely Yours, Mosaraf Hossain Tusar md. arfat Rahman sikder Mahfuz Rejoun Turjo Mahadi hasan Md tareque mahmood
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ABSTRACT The whole report is all about the Dunkin Donut’s. Here, we have discussed every pros and cons and different variety of factors in the operation of Muslim majority countries of this famous Coffee and Donut chain of USA. Besides, in the report given critically analyzed different controversies and issues of it in the Muslim majority countries and have suggested contingencies recommendation for solving those problems. In the report everything is analyzed and provide information regarding all the factors like SWOT ANALYSIS, PESTLE ANALYSIS, MARKETING MIX and SUCCESSFUL STRATEGIES and RECOMMENDATION of Dunkin Donut in the Muslim majority countries by comparing with the operations and other factors of Dunkin Donut in Non-Muslim countries.
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Table of Contents Introduction ..................................................................................................................................... 1 Background ..................................................................................................................................... 1 Locations of DUNKIN DONUT both Muslim and Non-Muslim country ..................................... 3 SWOT ANALYSIS ........................................................................................................................ 4 Strengths ...................................................................................................................................... 4 Weaknesses ................................................................................................................................. 5 Opportunities ............................................................................................................................... 5 Threats ......................................................................................................................................... 6 Marketing Mix of Dunkin Donuts in Muslim country .................................................................... 6 Products ....................................................................................................................................... 7 In some Asian countries Dunkin Donuts offers Asian Inspired Donuts. ................................ 8 Place ............................................................................................................................................ 8 Promotion .................................................................................................................................... 9 People ........................................................................................................................................ 13 Process ...................................................................................................................................... 14 Physical evidence ...................................................................................................................... 14 PESTLE ANALYSIS OF DUNKIN DONUT OF MUSLIM MAJORITY COUNTRIES .......... 15 SOCIO-CULTURAL FACTOR ............................................................................................... 15 ECONOMIC FACTOR ............................................................................................................ 18 Legal Factor .............................................................................................................................. 22 ENVIRONMENTAL FACTOR: .............................................................................................. 24 POLITICAL FACTOR ............................................................................................................. 25 Technological Factor ................................................................................................................. 26 SUCCESSFUL STRATEGY ........................................................................................................ 27 NON-MUSLIM COUNTRY .................................................................................................... 27 MUSLIM COUNTRY .............................................................................................................. 29 CHALLENGES ............................................................................................................................ 31 RECOMMENDATIONS .............................................................................................................. 33 CONCLUSIONS ........................................................................................................................... 34 Bibliography .................................................................................................................................. 35
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P a g e 1 | 40 Introduction Dunkin’ Donuts is owned by Dunkin’ Brands Group, Inc. one of the world’s leading franchisors of quick service restaurant (Dunkin' Donuts, n.d.) Its . Dunkin’s Brands is t he parents company of both Dunkin’s Donuts and Baskin - Robbins, that’s headquartered in Canton, Massachusetts. In 2014, Dunkin’ Brand Group, Inc. had franchisee -reported sales of approximately $9.8 billion.
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