1 CASE STUDY: Corporate Profile of DBS Bank Vision: We seek to "Make Banking Joyful" - by leveraging digital technologies and embedding ourselves seamlessly into your lives of deliver simple, fast and contextual banking solutions and experiences. We are here for the long term, with a view to enrich lives, transform businesses and drive sustainable outcomes. Being purpose-driven is part of our DNA. From the time of DBS’ and POSB’s founding as the Development Bank of Singapore and “People’s Bank” respectively, we have believed in the importance of good citizenship. Building on this illustrious heritage, DBS has continued to reinvent ourselves over the years with a view to creating a more sustainable bank. We are focused on three sustainability pillars: (i) Responsible banking (ii) Responsible business practices and (iii) Creating social impact. We use the Sustainable Development Goals (SDGs) as a framework for guiding our areas of focus, including SDG 5 – Gender Equality; SDG 7 – Affordable and Clean Energy; SDG 8 – Decent Work and Economic Growth; SDG 9 – Industry, Innovation and Infrastructure; SDG 12 – Responsible Consumption and Production and SDG 13 – Climate Action. We seek to “Make Banking Joyful” – by leveraging digital technologies and embedding ourselves seamlessly into your lives to deliver simple, fast and contextual banking solutions and experiences. We are here for the long term, with a view to enrich lives, transform businesses and drive sustainable outcomes. Culture: The Board believes that corporate governance principles should be embedded in our corporate culture. Our corporate culture is anchored on competent leadership, effective internal controls and a set of common values. Our Values: PRIDE - Purpose-driven, Relationship-led, Innovative, Decisive, Everything Fun! While modern technology has helped to transform the banking sector, we are ultimately still a people- driven business. At DBS, we believe the impact we create goes beyond banking because what we do touches real people, real businesses and real lives. We are committed to drive amazing solutions and experiences for our customers, to make banking joyful and create a more sustainable bank. At DBS, we build long-lasting relationships and strong teams. We collaborate widely by working together to find better solutions. We build trust by being dependable and objective in how we deal with people. People thrive here as they are given the freedom to decide, take ownership and make things happen. We make decisions based on data. We recognise and celebrate the contribution and success of others. We are open-minded, empathetic and respectful of others. In doing so, we create a joyful work culture where people are energised about being part of a great team and can have fun together. At DBS, people are excited and energised about being part of a great team. We have fun and celebrate together!
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- Fall '15