WK6 Dq1 marketing.docx - Return to February 11 F Discussion Question 1 CLO 7,CLO 8 Discuss the breadth and scope of international marketing research Why

WK6 Dq1 marketing.docx - Return to February 11 F Discussion...

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Return to: February 11 - F... Discussion Question 1- CLO 7,CLO 8 Discuss the breadth and scope of international marketing research. Why is international marketing research generally broader in scope than domestic marketing research? International marketing research can be described as the systematic study of design, collection, analysis, interpretation and reporting of information to particular marketing decision. International marketing researcher need to constantly monitor the different forces affecting their international operations. This research is typically complex in comparison to others because of steps it has to follow to conduct the research. This study will cover various part like culture, economic, political situations for the company to establish the market. (Cateora, 2011). Talking about breadth and scope of international marketing research can be described as follows: Economic: A company should always be alert about the general data like growth of economy, inflation, business trends and key economic indicators of united states and foreign country. From
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