Media Literacy_CA.docx - Course Activity Media Literacy This Course Activity will help you meet these educational goals You will compare and contrast

Media Literacy_CA.docx - Course Activity Media Literacy...

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Course ActivityMedia LiteracyThis Course Activity will help you meet these educational goals:You will compare and contrast how events are presented and information is communicated by visual images versus nonvisual texts in different media. You will also evaluate changes in formality and tone within the same medium for specific audiences and purposes.IntroductionWhat exactly are the media? The term mediarefers to messages that are distributed through technologies as forms of communication. The word comes from the Latin word meaning “middle,” suggesting that media connects people to the news. If you were to write an article about your school’s vacation policy for the school paper, you would be using one medium, the newspaper, to relay information.The term “mass media” refers to media that are specifically created and designed to reach very large audiences. Mass media have existed only since the early 20th century. During this period, for the first time, technology allowed communication on a vast scale. The term was first used in the 1920s. Nationwide radio broadcasts and the mass circulation of newspapers first appeared in this decade. Mass media is the organized distribution of facts, opinions, and entertainment. People most commonly mean “mass media” when they refer to “the media.”Different forms of media offer different perspectives on the information presented. It is important to understand the intentions, the quality, and the limitations of different media messages. These are some forms of media and their general characteristics:Televisionlive actioncolormotionaudiolittle cost to viewerRadiolive commentaryaudio onlymusichighly accessible and portablefree to listener1 © 2015 EDMENTUM, INC.
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Booksvery delayed informationhighly detailed and descriptivewide range of topicsportableMagazinesmoderately delayed informationcolorful, still imageswide variety of topicsportableinexpensiveNewspaperinformative more than entertainingtimely but not live actioncolor photosportablevery accessible and inexpensiveInternetinstant informationvirtually unlimited informationcomprehensive coverage of topicscolor, video, audiorequires relatively expensive equipment or devicesanyone can publish or broadcastJust as media take many different forms, they also have many different purposes:advocacy (advertising, marketing, propaganda, public relations, and politics)enrichment and educationentertainment (acting, music, sports, videos, and computer games)journalismpublic service announcementsThe media have many effects that extend beyond the overt purposes listed above.
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  • Spring '12
  • WilliamRussell

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