368233808-Mathematical-Programming-Based-Sales-and-Operations-Planning-at-Vestel-Electronics-Final.p

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Mathematical Programming - Based Sales and Operations Planning at Vestel Electronics Z. Caner Taşkın, Semra Ağralı, A. Tamer Ünal, Vahdet Baleda, Filiz Gökten- Yılmaz Interfaces Vol. 45, No. 4, July August 2015, pp. 325 340 Published online in Articles in Advance April 30, 2015 Publisher: Institute for Operations Research and the Management Sciences (INFORMS) Metin Durakoğlu 2013712372 Rıdvan Enver Advan 2013712321
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Purpose & Introduction Planning Materials (PMs) and Core Problem Definition Implementation of the Mathematical Model Benefits to Vestel Vestel’s Business Model S&OP Process at Vestel Conclusion 2
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Introduction Purpose: Investigation of the sales and operations planning (S&OP) process at Vestel Electronics Demand volatility is high Long lead times for procurement S&OP process is critical Manufacturing Household appliances Defense industries
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Introduction Cathode ray tubes (CRT) Liquid-crystal displays (LCD) Light-emitting diode (LED) Recently, three-dimensional (3D) and smart TVs have become prevalent and 4K ultra-high-definition (UHD) TVs have appeared in the market. The LCD-LED TV market is a buyer’s market in which a product’s marketability is sensitive to its price. Furthermore, customer loyalty is limited and demand volatility is high.
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Vestel: Business Model Make-to-order environment & mass customization: Allows a customer to change order quantity, due date or product specification before manufacturing the product. Aim of Vestel’s competitive strategy: Maximization of flexibility and responsiveness to customers.
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