Managing the marketing funtion.docx - CHAPTER 11 MANAGING THE MARKETING FUNCTION Engineer managers are engaged in the production of tangible or

Managing the marketing funtion.docx - CHAPTER 11 MANAGING...

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Engineer managers are engaged in the production of tangible or intangible goods. Some of these engineer managers are directly responsible for marketing the company’s products or services. If he is promoted as general manager, both the production and marketing functions become his overall concern. At whatever management level the engineer manager works, he must be concerned with convincing other to patronize his outputs. If he is the general manager of a construction firm, he must convince people with construction needs to avail of the services of the company. If he is the staff officer of a top executive, he must convince his boss to continuously rely on him regarding the staff services he provides. If the foregoing statements are true, the engineer manager has a marketing problem. He needs to understand certain concepts related to the marketing discipline. WHAT IS THE MARKETING CONCEPT? Marketing is a group of activities designed to facilitate and expedite the selling of goods and services. The marketing concept states that the engineer must try to satisfy the needs of his clients by means of set of coordinated activities. When clients are satisfied with what the company offers, they continually provide business. THE ENGINEER AND THE FOUR P’S OF MARKETING The engineering organization will be able to meet the requirements of its clients or customers depending on how it uses the 4 P’s of marketing which are as follows: 1. the product (service) 2. the price 3. the place, and 4. the promotion The Product
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  • Spring '16
  • Engr. Manuntag

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