Zappos Final Report.doc - Running head ZAPPOS FINAL REPORT 1 Zappos Final Report Name Institution ZAPPOS FINAL REPORT 2 Zappos Final Report Zappos is an

Zappos Final Report.doc - Running head ZAPPOS FINAL REPORT...

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Running head: ZAPPOS FINAL REPORT 1 Zappos Final Report Name Institution
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ZAPPOS FINAL REPORT 2 Zappos Final Report Zappos is an online retailer that uses design to involve people in their mission to offer not only shoes and clothes, but fun and happiness. It is widely known for its consumer centred business model that keeps it and its customers in close contact. To achieve its mission, it has active pages on Facebook, Twitter, and Instagram, which encourage individuals to share their feedback and opinion. Instagram performs better than the other social media pages where it includes pictures and videos that are attractive and more interesting, with better variation in goods and service content. Its videos are funny, charming, and low key, which is just the best tone to brand their products and keep their customers entertained while shopping (Whetten & Cameron, 2011). Pictures on Instagram include behind the scene shots and random, weird product shots that entertain and show the company’s personality.
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  • Fall '17
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