Untitled document (2).pdf - What is Anthropology Applications of Anthropology Anthropology\u200b the study of man Sociocultural Linguistic

Untitled document (2).pdf - What is Anthropology...

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What is Anthropology? Anthropology : the study of man - Sociocultural - Linguistic - Biological/Physical - Archaeology Cultural Anthropology - The study of human society and culture - Describes, analyzes, interprets, and explains social and cultural similarities - Done through ethnography (one culture) or ethnology (more than one culture; comparative) Archaeology / Archaeological Anthropology - Reconstructs, describes, interprets human behavior and cultural patterns through material remains Biological Anthropology - Deals with biological diversity in time and space - Studies human evolution, genetics, growth & development, and biological plasticity , as well as those of monkeys, apes, and other non-human primates Linguistic Anthropology / Linguistics - Studies languages in its social and cultural context - Goal: to make inferences about universal features of language , to reconstruct ancient languages, and to discover varied perceptions & patterns of thought in different cultures . Applications of Anthropology Applied Anthropology - The application of anthropological data, perspectives, theory, and methods to identify and solve contemporary social problems Relevance of Applied Anthropology (1) Identify needs for change that local people perceive (2) Design culturally appropriate and socially sensitive change (3) Protect local people from harmful policies and projects that threaten them Examples of Applied Anthropology Anthropology and Education Anthropological research in classrooms, homes, and neighborhoods Urban anthropology Cross-cultural, ethnographic, biocultural study of global urbanization and life in the cities Tackles the urban-rural continuum and transfer of culture Medical anthropology Considers the biocultural context of disease and illness Anthropology and business Improve business process, product design, and marketing
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Culture (definition, elements, properties) Culture Ways of thinking, ways of acting, and the material objects that together form a people’s way of life (Macionis, 2017) That complex whole which includes knowledge, beliefs, arts, morals, law, custom, and any other habits acquired by man as a member of society. (Tylor, 1971) Shapes not only what we do, but how we think and how we feel -- elements of what we commonly, but wrongly describe as “human nature” It takes the natural, biological urges and teaches us how to express them in particular ways Material culture : physical things created by members of society Non-material culture : ideas created by members of society Orientation and Disorientation -
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